From the Blog

FIR Podcast #134: Earned Media? Sponsored Content? Who Cares?

For Immediate Release

Cross-posted from the FIR Podcast Network.

In this April edition of The Hobson & Holtz Report, Neville and Shel talk about…

  • Starbucks’ response to a racial incident in Philadelphia that went viral and sparked protests
  • In an effort to reduce “noise pollution,” Ghana wants Muslims to issue the call to prayer via WhatsApp
  • The line between earned and paid media is blurring and consumers don’t care which is which
  • There’s a reckoning coming for terms and conditions
  • Augmented Reality is making huge inroads (except in corporate communications)
  • Journalists in developing countries are using drones and sensors to cover… Read More »

FIR Podcast #133: Narcissism, Consumerism, and Activism

For Immediate Release

Cross-posted from the FIR Podcast Network.

This week’s conversations feature PR analytics thought leader Christopher S. Penn on the growing risks posed by “deepfakes,” videos convincingly altered with the help of Artificial Intelligence, and customer service expert Frank Eliason on why Facebook users just aren’t abandoning the social network in droves in the wake of its Cambridge Analytica scandal. Also in this episode:

  • The Arthur W. Page Society is updating its mission and purpose (and launching a podcast)
  • An Augmented Reality app (on hold for now due to trademark issues) presents the activist’s view of SeaWorld in Orlando… Read More »

FIR Podcast #132: Your Mission is Not Your Purpose

For Immediate Release

Cross-posted from the FIR Podcast Network.

Sharon McIntosh, host of the EE Voice podcast and a veteran internal communications executive now consulting with companies on communicating change, joins FIR host Shel Holtz to talk about the mistake companies make when they assume their mission and their purpose are the same things. Also in this episode:

  • Reddit redesigned its website and some of the most outspoken users on the web were basically fine with it.
  • Families are the biggest users and advocates for smart speakers, so where is all the voice-based content marketing?
  • Google employees petitioned CEO Sundar Pichai to drop a… Read More »