Producing a steady flow of content to satisfy the needs of a content marketing effort is a heady enough challenge for communicators. Translating technical information into content people will want to read, talk about and share takes the challenge to a whole new level.
For a lot of companies, it’s the technical side of the story that would make customers flock to their products—if only that complicated technology were more easily explained.
In the world of research, the dry, inaccessible nature of reports has resulted in a movement towards employing fiction as a means of presenting findings. It’s a movement that could, and should, Read More »
Intro: Three new FIR Interviews are up, new FIR Interview coming, FIR Book Reviews on the Gamification Revolution and Attack of the Customer coming, we’re experimenting with Google+ Hangout to record this episode;
Quick News: How Upworthy became the fastest growing website in history, meet Line: the biggest social network you never heard of; Ragan promo;
News That Fits: Discussion about IABC; Michael Netzley reports from Singapore on rural India’s enthusiastic adoption of the mobile internet, and news from around Asia; Twitter is evolving: analytics and #FollowMe; the language of social images; the Media Monitoring Minute with Read More »
Two tales of employee behavior made the rounds at roughly the same time this week.
The first features 18-year-old Dunkin’ Donuts employee Abid Adar who is being widely heralded as the face of a company that takes employee training and corporate social responsibility seriously. By virtue of the fact that he was working the counter when customer Taylor Chapman entered the Florida shop, Adar has been catapulted to social media (and now mainstream media) fame.
Chapman had visited the Dunkin’ Donuts the night before, when she said she didn’t get a receipt. Dunkin’ Donuts offers your order free if you don’t get a receipt, so she came Read More »