From the Blog

A New Model for Employee Communication: Introduction

A New Model for Employee Communication: Introduction

During my session at the IABC World Conference in Washington, D.C., last week, I unveiled a new model for employee communication. While I will continue to refine the model, as it stands it is the culmination of about two years of work. Over the next several weeks, I will explain the model and its component parts in detail. Your feedback and stories will make this series even more useful.

The model and a note

I won’t keep you in suspense. Here is the model:

A New Model for Employee Communication

One quick note before we go any further: I use the term “employee communication” instead of “internal communication.” Peter Vogt, who ran employee communications at… Read More »

FIR Podcast #92: Marketing Failures of the UK’s Conservative Party

For Immediate Release

Cross-posted from the FIR Podcast Network

The Hobson & Holtz Report returns as Neville Hobson joins Shel Holtz (and will continue to do so on a monthly basis). The stories we covered:

  • There’s a new mobile-based social network that has been described as Twitter for audio. Neville has been using Hear Me Out for a week, and Shel has been listening to the 42-second audio clips.
  • Neville delved into the recent UK general election and the failures of Prime Minister Teresa May’s Conservative Party, which could be the same failures ascribed to any brand’s botched marketing, including bad polling data, shrugging off social media… Read More »

Friday Wrap #218: Politics drive boycotts, marketers ignore voice, seniors go mobile for news

Friday Wrap #218The Wrap was MIA for the last two weeks due to business travel, so there’s a lot to catch up on. I’m also toying with a modified format, putting the stories I want to comment on at the top and sharing shorter items through the rest of the update. So let’s get to it, but not before I remind you that extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

The Big Stories

Amazon is buying Whole Foods—The $13.7 billion deal gives Amazon access to a nationwide food chain that will most likely become a venue for retail experimentation.… Read More »