From the Blog

FIR Podcast #114: Stupid chatbots

For Immediate Release

Cross-posted from the FIR Podcast Network.

Chris Christensen and Christopher Penn joined host Shel Holtz for this week’s FIR podcast to talk about…

  • Todd Defren’s departure from SHIFT Communications, the PR agency he co-founded in 2003 (and which was acquired by Canada’s National PR about 18 months ago)
  • Podcast “super listeners” could be the next advertising sweet spot
  • Travel podcasts (including the three Chris Christensen hosts or co-hosts) are coming into their own
  • A head-to-head competition between human and chatbot Instagram account managers produces some interesting results
  • United Airlines is auctioning off… Read More »

FIR Podcast #113: Not a 280-character episode

For Immediate Release

Cross-posted from the FIR Podcast Network.

Neville Hobson joined host Shel Holtz for the monthly installment of the Hobson & Holtz Report. Neville and Shel had a chinwag (as Neville would say) about these topics:

  • A follow-up to our KFC story (about 11 herbs and spices); the social media team struck again.
  • Twitter has made its new expanded 280 character count available to almost everyone. Not everyone is happy about it.
  • Uber’s new CEO took an investigator’s advice and scrapped the company’s old values statements. Instead of simply crafting a new one, he crowdsourced it to his employees, who responded in a big way.
  • The… Read More »

Friday Wrap #239: Big Brother Really Is Watching

Friday Wrap #239I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.


Twitter doubles character count—Twitter has officially expanded the character count for a tweet to 280 characters. Most of those testing the new limit in late September didn’t generally take advantage of the longer count, leading some to believe that most tweets will remain short; only 1% of tweets created by the test group reached the 280-character limit, while 9% of the control group—still using the 140-character limit—reached the cap. Still, as you’ll see below, some… Read More »