From the Blog

(Abbreviated) Friday Wrap #223: Amazon vs. the world, gender stereotyping standards, doing AMAs well

Friday Wrap #223I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

Data Journalism for Communicators

Data journalism is more than just a trend in the publishing world. Its momentum is crazy big with media outlets investing more and more into the practice of telling stories with numbers. The PR world has not caught on. There is potential in pitching data stories as well as producing our own data journalism to elevate our content marketing efforts. I’ll get you up to speed on data journalism in my July 27 webinar. Register

By the way, I… Read More »

A New Model for Employee Communication, Part 5: Consultation

A New Model for Employee Communication, Part 5: Consultation

This is the latest installment in a series of posts exploring a new model of employee communication, one designed to deliver measurable results that demonstrate the impact on the organization in ways that matter to leaders. In this post, we continue examining the outer ring of the model with a look at consultation.

Revised Employee Communication Model

The series:
Part 1: Introduction
Part 2: Overview
Part 3: Alignment
Part 4: Listening

The outer ring of the model represents the work that employee communicators engage in every day; they are infused in all communications. Consultation is the third outer ring segment. Most employee communication departments… Read More »

Employee vs. Internal Communication: Why I’m Bucking the Trend

Why I prefer

When I unveiled my new model for employee communication, I noted that I opt to refer to the function as “employee communication,” not the far more common “internal communication.” Ultimately, you can call it Earl for all I care as long as you do it well and deliver meaningful and measurable results. Some recent conversations calling my preference into question, though, have led me to explain myself.

That’s right. I’m going to Shelsplain.

“Internal communication” is the clear choice. A Google search finds 6.9 million “internal communication” results compared to 434,000 for “employee communication.” LinkedIn lists 1,720 “internal… Read More »